Audience turned away from Solo: A star wars story for this reason
Although considered a large monument in the West but the influence of Star Wars in Vietnam is not significant. Not only the general audience, but many moviegoers are not too keen on Star Wars.
This may come from the difference in the cultural point of view. Not only in Vietnam, but many other Asian countries also do not show interest in science fiction movies. In India, the movie market was once the # 1 spot in the world in 2013, with only a handful of top-selling films having a science fiction theme. Most of these American films failed to enter the Indian market. Or as China, the world's second-largest movie market in the current (India fell to No. 5), despite the thousands of dollars invested in promotional campaigns, Disney still failed. mansion in the country of this billion people when The Force Awakens debut.
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Star Wars was heavily advertised in the Great Wall of China, but the people of the country still do not mind
It is possible to place a comment like this, the science fiction film was born with the purpose of satisfying the imagination of the audience. While the United States and Canada (the world's biggest cinema markets) are two countries with a long history of not so long compared to Europe, in major Asian markets, audiences have inherited a culture of longer tradition.
As such, the real-life escape stories of Asians are often associated with myths, legends, and legends that have long prevailed. That is also why in the Indian and Chinese markets people make movies about myths, families, love while in Hollywood film about superheroes and the future world. As a country influenced by Asian culture, Vietnamese audiences feel that Star Wars is strange to their taste is understandable.
In addition, the Star Wars period rained on the hearts of Americans and Western audiences in general in the 80s and 90s. Re-screening the Vietnamese cinema at that time was very young, people do not consider the movie as a mass entertainment but the type of entertainment for the city residents. The concept of a space war, laser, moving at light speed does not really eat points with contemporary thinking of the Vietnamese.
At the time when Star Wars was introduced to Vietnam when the prequel trilogy premiere trilogy, theaters in Vietnam at that time did not show this series from the beginning because the third episode went to theaters but not. Pulling guests. Attentive audiences can only find themselves through pirated discs or the internet in a scathing, unfocused manner, without a fandom community. Not to mention the average length of about two and a half hours, the Star Wars movies are hard to meet the guise of the Vietnamese if competing with other action movies.
For those reasons, it can be considered Star Wars is not predisposed to the audience in Vietnam. Not only was the Star Wars series so unpredictable that many of the representatives of American pop culture could not find a way to reach Vietnamese audiences such as Ready Player One, Quentin's series. Tarantino, Alien ... But with a new generation of audiences, younger, more time exposed to the internet and sensitive to American culture, it is likely that the Vietnamese market will be more open to the films of This series of the most popular series. Let's see if the Jedi warriors and most recently Han Solo in Solo: A Star Wars Story (Han Solo: Star Wars Foreign Affairs) will make the audience in Vietnam "heart" or not.
Solo: A Star Wars Story is currently playing in theaters across the country.
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